Brecon Carreg have made another stride
towards a greener future for Run 4 Wales events by using bottles made from more
than 50 percent recycled plastic at the Cardiff Bay Run.
More than 6,000 runners will kickoff
another blockbuster calendar of mass-participation events through Cardiff’s
historic Bay on Sunday 29th March. And the event’s title partner will use the
popular race to launch their new 51 percent recycled plastic bottles.
In an era of rapidly escalating climate
change, resource depletion, plastic pollution and species extinction, the
necessity of taking action to minimise our environmental impact has never been
as strong as it is today.
The bottles provided for this year’s Brecon Carreg Cardiff Bay Run will contain recycled plastic, meaning more than half of the plastic used to hydrate runners at this year’s event has been recycled.
The 330ml bottles are the smallest bottles
produced by Brecon Carreg which ensures runners are suitably hydrated whilst
minimising the amount of plastic used on the course.
Brecon Carreg Brand Manager, Eleri Morgan, said: “This is a huge step forward in our sustainability and packaging commitments at Brecon Carreg. We know how hard Run 4 Wales work to reduce the environmental impact of their races so we are very proud to introduce 51% recycled bottles to the Cardiff Bay Run.”
Brecon Carreg’s commitment to create more
sustainable events aligns perfectly with Run 4 Wales’ Green Action Plan. The
Environmental policy, which can be found here, outlines the brave strategy to
become the standard bearers for sustainability in the field of
Run 4 Wales Chief Executive Matt Newman
said: “As a company who are determined to lead the way towards a more
sustainable future in the events industry, we were delighted when Brecon Carreg
announced the launch of their 51 percent recycled plastic bottles.
“To achieve our environmental ambitions,
we recognise the need to be brave in pioneering new options, engaging
participants in our goals and challenging the status quo in the mass
participation sports event industry.”
Time is almost up for runners who want to
secure their spot on the start line on March 29. To secure a late entry head
over to www.cardiffbayrun.co.uk/.