Run 4 Wales (R4W) is delighted to announce a new partnership with performance underwear brand Runderwear™, voted the UK’s number one underwear and socks brand at the UK Running Awards.
The partnership will allow Runderwear™ to engage with a strong community of R4W fitness enthusiasts, both digitally and at a series of live and virtual events in 2021. The brand will also feature on the R4W Shop, home to a curated collection of carefully selected products from trusted partners, that sits on the all-new R4W website.
R4W’s portfolio of events includes the flagship Cardiff University Cardiff Half Marathon, ABP Newport Wales Marathon and races within the Healthspan Wales 10K Series.
Deborah Powell, R4W Commercial Director, commented: “We’re hugely excited to be working with such an innovative brand who have such a deep understanding of running. We’re looking forward to helping our community enjoy their running more, thanks to the super-comfortable chafe-free performance products available from Runderwear™”.
Richard Edmonds, Runderwear’s Co-founder said, “We’re thrilled to be the official partner of Run 4 Wales. Running is part of the Runderwear team’s DNA and many of our team regularly attend events when they can. Speaking from a personal perspective, I grew up with my whole family being part of the local athletics club scene, and regularly taking part in running events, so it’s particularly poignant for me to be working with Run 4 Wales.
Runderwear creates chafe-free comfort for fellow runners. Runderwear’s performance underwear is supremely comfortable, with no side seams or labels, preventing irritation and rubbing. Runderwear’s technical fabric is extremely soft, breathable and highly effective at wicking sweat away from the body.
Runderwear’s performance range consists of a selection of women’s running bras, matching underwear in a choice of styles, matching base layers and socks. The men’s range consists of underwear, socks and base layers. Runderwear’s Seamless Merino Range offers the chafe-free benefits of Runderwear, whilst also boasting natural anti-bacterial and temperature-controlling properties.